420%
420% ROI on Facebook acquisition
RM150K invested → RM639K sales

AI product, attribution, creative, and Google Ads for US startups first — then UK, then Asia. Senior-led delivery, honest reporting, zero junior handoffs. Every dollar tracked to outcomes that matter.
Product · Paid · Analytics · Creative






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Trusted by teams around

The problem
NMRLabs builds around your ICP and acquisition economics — turning AI product work, paid traffic, and creative into qualified pipeline that compounds over time. We optimise for CAC and retention, not vanity CPL.
How we work
We handle the GTM and product infrastructure so you can focus on closing — and shipping.
Ship production AI products without burning the runway.
Spend less to learn more before you scale.
Keep clients longer with reporting they actually trust.
Creative that converts, not just collects likes.
Know what actually drove the pipeline.
Senior-led search & performance — zero junior handoffs.
Process

01
ICP, economics, and leaks — audits that map what to fix first.

02
Ship the product surface, tracking, creative, and ads as one system.

03
Weekly insight loops. Scale what works. Kill what doesn’t.
Selected work
Results

10×
spend → revenue
Google Ads
Account structure, creative testing, and conversion discipline that turned paid traffic into revenue at 10× — documented end-to-end.

4×
sales lift
PPC + Strategy
PPC acquisition, local grant/funding paths, and strategic alliances to unlock untapped markets.
420%
RM150K invested → RM639K sales
1M
Prior period baseline → +119% users · +84% PV
Client reviews
Published with client permission. Avatars are initials — we don't invent faces for reviewers.
Best developer I've worked with
“Nik's work ethic is unparalleled. He is the best developer I've had the pleasure of working with. Usually, speed and quality are in tension — but Nik manages to ship fast, perfectly each time. His attention to detail is second to none. His communication and status updates are brilliant, detailed and thorough.”
Hugo Cannon
CEO, Velloy
Website development · Google ads · Analytics
Sole engineer · shipped on time
“Nik was the sole engineer who brought to life a new ecommerce site which uses Brex points as the currency. His autonomy, communication, and professionalism stood out. He took all feedback and turned it around in less than 24 hours — and we launched on time because of his support.”
Benjamin Beltran
Engineering Manager, Brex
Website development
Payback 13 mo → 1–2 mo
“Nik implemented a retargeting strategy that reduced our payback period from 13 months to 1–2 months — working closely with creatives through iterative media buying. He also delivered analytics infrastructure insights that drove important business decisions.”
Lukas Runte
Co-Founder & CEO, Everbloom
Facebook ads · Instagram ads · Analytics
Best-in-class SEM
“Nik is very versatile in pretty much everything related to growth and paid media. He tests channels, audiences, formats, and copy until the client gets the best ROAS. I've been especially impressed with his SEM skills — never worked with someone so versatile in Search Engine Marketing before.”
Suzana Pletikosa
Marketing, Alter
Google ads · Facebook ads · Analytics
More proof on Results.
FAQ
Primarily United States startups and growth teams (then UK, then Asia) with product-market fit or close — plus agencies that need senior technical + growth leverage. Typical engagements: AI product builds, attribution systems, or paid acquisition with real media spend.
Ready?
30 minutes. We'll show you exactly where your product or acquisition is leaking — and what to fix first.
Prefer async? Drop details and we'll reply within one business day.