
PPC + Strategy · Growth ops
4×
sales lift
4× company sales in 6 months
PPC acquisition, local grant/funding paths, and strategic alliances to unlock untapped markets.
Flat trajectory → 4× in 6 months

Results
Not vanity dashboards. Spend, revenue, ROI, and growth lifts from NMR Designs / NMRLabs engagements — charts included where we have them.
10×
Ad spend → revenue
$250K → $2.5M case study
4×
Sales in 6 months
PPC + alliances + funding
420%
Facebook campaign ROI
RM150K → RM639K sales
€0.39
B2B Google Ads CPA
Keyword + conversion setup
117%
AdWords account growth
8-month Search + GDN lift
10×
Conversion lift
62K → 100K subscribers
Featured · Google Ads
10×
spend → revenue
Account structure, creative testing, and conversion discipline that turned paid traffic into revenue at 10× — documented end-to-end.


PPC + Strategy · Growth ops
4×
sales lift
PPC acquisition, local grant/funding paths, and strategic alliances to unlock untapped markets.
Flat trajectory → 4× in 6 months

Meta Ads · E-commerce / consumer
420%
campaign ROI
Six-month campaigns reaching ~40M — creative and targeting iterated weekly against sales, not vanity reach.
RM150K invested → RM639K sales

Growth · Platform
1M
users acquired
Acquisition + retention loops that beat the prior period on users and page views simultaneously.
Prior period baseline → +119% users · +84% PV

Google Ads · Search + GDN
117%
account growth
Search and GDN systems rebuilt for efficient scale without junior handoffs.
RM863K prior year → RM1.88M

Alliances · BD + growth
8.5×
partnership revenue
Strategic alliance motion that compounded channel revenue beyond paid media alone.
RM83K → RM704K in 8 months
Client reviews
Published with client permission. Avatars are initials — we don't invent faces for reviewers.
Best developer I've worked with
“Nik's work ethic is unparalleled. He is the best developer I've had the pleasure of working with. Usually, speed and quality are in tension — but Nik manages to ship fast, perfectly each time. His attention to detail is second to none. His communication and status updates are brilliant, detailed and thorough.”
Hugo Cannon
CEO, Velloy
Website development · Google ads · Analytics
Sole engineer · shipped on time
“Nik was the sole engineer who brought to life a new ecommerce site which uses Brex points as the currency. His autonomy, communication, and professionalism stood out. He took all feedback and turned it around in less than 24 hours — and we launched on time because of his support.”
Benjamin Beltran
Engineering Manager, Brex
Website development
Payback 13 mo → 1–2 mo
“Nik implemented a retargeting strategy that reduced our payback period from 13 months to 1–2 months — working closely with creatives through iterative media buying. He also delivered analytics infrastructure insights that drove important business decisions.”
Lukas Runte
Co-Founder & CEO, Everbloom
Facebook ads · Instagram ads · Analytics
Best-in-class SEM
“Nik is very versatile in pretty much everything related to growth and paid media. He tests channels, audiences, formats, and copy until the client gets the best ROAS. I've been especially impressed with his SEM skills — never worked with someone so versatile in Search Engine Marketing before.”
Suzana Pletikosa
Marketing, Alter
Google ads · Facebook ads · Analytics
24–36 months · Google + FB
“Nik worked tirelessly on optimising our ad spend and increasing sales through affiliate marketing. Primary focus on Google Ads with FB secondary — brand search, keyword search, and festive campaigns to optimise revenue return. An invaluable asset in our growth over the years.”
Ashwin Jeyapalasingam
COO & Co-founder, CatchThatBus
Google ads · Facebook ads · Affiliate
ROAS mapped per operator
“We had hit a sweet spot on CPA but couldn't track true ROAS. Nik mapped ROAS for each bus operator so we could push budget to campaigns with better returns — and dug into audiences (students, mobile, returning visitors) that unlocked clearer growth decisions.”
Jason Lau
Senior Performance Marketing Manager, SearchGuru
Google ads · Analytics
CPI sub $0.20
“Reduced our CPI across all channels, particularly FB/Instagram to sub $0.20.”
Brendan Alper
CEO, Alter
Facebook ads · Instagram ads · Google ads
Built analytics from scratch
“Nik was critical to creating our analytics department from scratch — meeting cadence, funnels, tech stack — then executing three major wins around virality, cohort value, revenue, and marketplace GMV. A true team player I'd recommend to everyone.”
John Lifrieri
Analytics leader
Analytics · Email
Built data tool from scratch
“Nik was instrumental in developing our data benchmarking tool. He analyzed raw data, delivered in-depth analysis, and independently built our data comparison tool from scratch — with comprehensive updates and seamless integration into our product team.”
Annie Doherty
Director of Operations, SelectFew
Analytics
Campaigns + analytics stack
“Nik helped with marketing campaign optimization and database management — automation, API integration, Google Analytics metrics, and optimization.”
Angelo Magno
Marketing Manager, Tribute
Google ads · Analytics · Website
Complex metrics module
“Nik developed a complex module for comparing metrics from different data sources, helped organize the team across schedules, and shared progress so clearly you always knew where you were on the roadmap.”
Nicolás Dimarco
Project Manager, Fiqus
Website development · Analytics
Responsive · cost-effective
“Nik is incredibly responsive, resourceful, and hard working. He found cost-effective, efficient solutions to solve each problem as it came up.”
Tony Green
Client
Website development · Analytics