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Results

Outcomes that compound — with receipts.

Not vanity dashboards. Spend, revenue, ROI, and growth lifts from NMR Designs / NMRLabs engagements — charts included where we have them.

10×

Ad spend → revenue

$250K → $2.5M case study

4×

Sales in 6 months

PPC + alliances + funding

420%

Facebook campaign ROI

RM150K → RM639K sales

€0.39

B2B Google Ads CPA

Keyword + conversion setup

117%

AdWords account growth

8-month Search + GDN lift

10×

Conversion lift

62K → 100K subscribers

Featured · Google Ads

10×

spend → revenue

$250K ad spend into $2.5M revenue

Account structure, creative testing, and conversion discipline that turned paid traffic into revenue at 10× — documented end-to-end.

Before
$250K spend
After
$2.5M revenue
Results visual

More case studies

4× company sales in 6 months

PPC + Strategy · Growth ops

4×

sales lift

4× company sales in 6 months

PPC acquisition, local grant/funding paths, and strategic alliances to unlock untapped markets.

Flat trajectory → 4× in 6 months

420% ROI on Facebook acquisition

Meta Ads · E-commerce / consumer

420%

campaign ROI

420% ROI on Facebook acquisition

Six-month campaigns reaching ~40M — creative and targeting iterated weekly against sales, not vanity reach.

RM150K invested → RM639K sales

1M users & 10M page views in 8 months

Growth · Platform

1M

users acquired

1M users & 10M page views in 8 months

Acquisition + retention loops that beat the prior period on users and page views simultaneously.

Prior period baseline → +119% users · +84% PV

AdWords account +117% in 8 months

Google Ads · Search + GDN

117%

account growth

AdWords account +117% in 8 months

Search and GDN systems rebuilt for efficient scale without junior handoffs.

RM863K prior year → RM1.88M

Partnerships revenue RM83K → RM704K

Alliances · BD + growth

8.5×

partnership revenue

Partnerships revenue RM83K → RM704K

Strategic alliance motion that compounded channel revenue beyond paid media alone.

RM83K → RM704K in 8 months

Client reviews

Real words from people who shipped with us.

Published with client permission. Avatars are initials — we don't invent faces for reviewers.

Best developer I've worked with

“Nik's work ethic is unparalleled. He is the best developer I've had the pleasure of working with. Usually, speed and quality are in tension — but Nik manages to ship fast, perfectly each time. His attention to detail is second to none. His communication and status updates are brilliant, detailed and thorough.”

Hugo Cannon

CEO, Velloy

Website development · Google ads · Analytics

Sole engineer · shipped on time

“Nik was the sole engineer who brought to life a new ecommerce site which uses Brex points as the currency. His autonomy, communication, and professionalism stood out. He took all feedback and turned it around in less than 24 hours — and we launched on time because of his support.”

Benjamin Beltran

Engineering Manager, Brex

Website development

Payback 13 mo → 1–2 mo

“Nik implemented a retargeting strategy that reduced our payback period from 13 months to 1–2 months — working closely with creatives through iterative media buying. He also delivered analytics infrastructure insights that drove important business decisions.”

Lukas Runte

Co-Founder & CEO, Everbloom

Facebook ads · Instagram ads · Analytics

Best-in-class SEM

“Nik is very versatile in pretty much everything related to growth and paid media. He tests channels, audiences, formats, and copy until the client gets the best ROAS. I've been especially impressed with his SEM skills — never worked with someone so versatile in Search Engine Marketing before.”

Suzana Pletikosa

Marketing, Alter

Google ads · Facebook ads · Analytics

24–36 months · Google + FB

“Nik worked tirelessly on optimising our ad spend and increasing sales through affiliate marketing. Primary focus on Google Ads with FB secondary — brand search, keyword search, and festive campaigns to optimise revenue return. An invaluable asset in our growth over the years.”

Ashwin Jeyapalasingam

COO & Co-founder, CatchThatBus

Google ads · Facebook ads · Affiliate

ROAS mapped per operator

“We had hit a sweet spot on CPA but couldn't track true ROAS. Nik mapped ROAS for each bus operator so we could push budget to campaigns with better returns — and dug into audiences (students, mobile, returning visitors) that unlocked clearer growth decisions.”

Jason Lau

Senior Performance Marketing Manager, SearchGuru

Google ads · Analytics

CPI sub $0.20

“Reduced our CPI across all channels, particularly FB/Instagram to sub $0.20.”

Brendan Alper

CEO, Alter

Facebook ads · Instagram ads · Google ads

Built analytics from scratch

“Nik was critical to creating our analytics department from scratch — meeting cadence, funnels, tech stack — then executing three major wins around virality, cohort value, revenue, and marketplace GMV. A true team player I'd recommend to everyone.”

John Lifrieri

Analytics leader

Analytics · Email

Built data tool from scratch

“Nik was instrumental in developing our data benchmarking tool. He analyzed raw data, delivered in-depth analysis, and independently built our data comparison tool from scratch — with comprehensive updates and seamless integration into our product team.”

Annie Doherty

Director of Operations, SelectFew

Analytics

Campaigns + analytics stack

“Nik helped with marketing campaign optimization and database management — automation, API integration, Google Analytics metrics, and optimization.”

Angelo Magno

Marketing Manager, Tribute

Google ads · Analytics · Website

Complex metrics module

“Nik developed a complex module for comparing metrics from different data sources, helped organize the team across schedules, and shared progress so clearly you always knew where you were on the roadmap.”

Nicolás Dimarco

Project Manager, Fiqus

Website development · Analytics

Responsive · cost-effective

“Nik is incredibly responsive, resourceful, and hard working. He found cost-effective, efficient solutions to solve each problem as it came up.”

Tony Green

Client

Website development · Analytics

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